Online conversions spike on both Black Friday and Cyber Monday, jumping to 40% during Thanksgiving weekend compared with the rest of the year.

Google Analytics, U.S., Jan.-Dec. 2016. Based on data from Google Analytics accounts that have authorized Google to share website data in an aggregate way.


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Related Data

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

December 2016 Google

Mobile searches containing "Black Friday" increased by 80% over the past two years.

December 2016 Google

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

December 2016 Google Data

Mobile searches for “open now” and “store hours” grow throughout December and peak on Christmas Day.

December 2016 Google Data

8 p.m. is the peak time for mobile shopping searches on Thanksgiving Day.

November 2016 Google