Google/Ipsos, U.S., “How People Shop with YouTube” Study, n=2,401, 18–64 year olds who go online at least once per month and have purchased something in the last year, July 2018.

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76

of U.S. holiday shoppers over 18 use three or more channels.

Nov. 2017 Google/Ipsos

of shoppers say that they used online video while actually shopping in store.

July 2018 Google/Ipsos

of people say that they’ve discovered new products and brands via YouTube.

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of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

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25

of the time a shopper leaves a store without making a purchase, it’s because the item they wanted wasn’t in stock.

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of shoppers are open to buying from new retailers during the holiday season, and in the 2017 holiday season 46% of them actually did.

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