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In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

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Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday.

Google/Ipsos
Search Consumer Insights

During the holiday season, more than 30% of shoppers have shopped with a retailer they have never purchased from before.

Google/Ipsos
Search Consumer Insights

shoppers still have decisions to make about the gifts that remain on their lists after Black Friday.

Google/Ipsos
Search Consumer Insights

purchases are made on impulse, including in-store purchases, during the holiday season.

Google/Ipsos
Search Consumer Insights

Mobile shoppers are on pace to complete more shopping in the 2018 holiday season than those purchasing offline.

Google/Ipsos