Google Data, U.S., Classification as "Shopping" videos with "Holiday" in the title was based on public data, such as headlines, tags, etc., and may not account for every such video available on YouTube, July 2016–June 2018.

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Related Data

In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

2018 Google Trends Tool
78

of US holiday shoppers 18+ who visited a store turned to online search prior to going

2017-2018 Google/Ipsos

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

July 2018 Google/Ipsos

Mobile searches related to “best Black Friday” have grown over 80% in the past two years.

March 2018 Google Data

Mobile searches for “thoughtful” gifts have grown over 150% in the past two years.

March 2018 Google Data

Mobile searches for “unique gifts” have grown 110% in the past two years.

March 2018 Google Data