Google Data, U.S., Classification as "Shopping" videos with "Holiday" in the title was based on public data, such as headlines, tags, etc., and may not account for every such video available on YouTube, July 2016–June 2018.

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In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

2018 Google Trends Tool

Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday.

January 2019 Google/Ipsos

During the holiday season, more than 30% of shoppers have shopped with a retailer they have never purchased from before.

January 2019 Google/Ipsos

shoppers still have decisions to make about the gifts that remain on their lists after Black Friday.

January 2019 Google/Ipsos

purchases are made on impulse, including in-store purchases, during the holiday season.

January 2019 Google/Ipsos

Mobile shoppers are on pace to complete more shopping in the 2018 holiday season than those purchasing offline.

January 2019 Google/Ipsos