Search Video Consumer Insights

Related Data

Search Video Consumer Insights

In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

Google Trends Tool
Search Consumer Insights Consumer Goods
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Google/Ipsos
Search Video Consumer Insights
75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Google/Ipsos
Search Video Consumer Insights

Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.

Google/4A's/Ipsos
Search Video Consumer Insights
50%

of electronics shoppers say they purchased products they discovered on YouTube.

Google/Ipsos
Search Video Consumer Insights

45% of “dress” searches contain a reference to an event, like a wedding or graduation.

Google