Google Data, U.S., Classification as “Shopping” videos with “Holiday” or “Christmas” in the title was based on public data, such as headlines, tags, etc., and may not account for every such video available on YouTube, 2015 vs. 2017.

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of U.S. holiday shoppers over 18 use three or more channels.

November 2017 Google/Ipsos

of shoppers say that they used online video while actually shopping in store.

July 2018 Google/Ipsos

of people say that they’ve discovered new products and brands via YouTube.

July 2018 Google/Magid Advisors

of shoppers say online video has given them ideas and inspiration for their purchases.

July 2018 Google/Ipsos

Searches for “shopping near me” have grown over 200% in the past two years.

March 2018 Google Data

Mobile searches for “online shopping” have grown 180% in the past two years.

March 2018 Google Data