of mobile travelers agree that when researching on their smartphones, they look for the most relevant information regardless of the travel company providing the information.

Google/Ipsos Connect, Travel Playbook Omnibus, n=1063 U.S. travelers ages 18+ who use a smartphone and for whom the statement is applicable, Apr. 2016.


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Related Data


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of mobile business travelers have booked travel after doing research on their smartphone.

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