72

of mobile travelers agree that when researching on their smartphones, they look for the most relevant information regardless of the travel company providing the information.

Google/Ipsos Connect, Travel Playbook Omnibus, n=1063 U.S. travelers ages 18+ who use a smartphone and for whom the statement is applicable, Apr. 2016.

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YoY growth in search for apps related to learning a language.

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Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

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Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.

Jan. - June 2017 vs. Jan. - June 2015. Google

Overall restaurant-related searches have grown by double digits in the past 2 years, while those same restaurant-related searches that include a zip code have declined over 30%.

Jan. - June 2017 vs. Jan. - June 2015. U.S. Google
79

of mobile travelers completed a booking after doing research on their smartphone, which is significantly higher than in 2016 (70%).

April 2016/2017 Google / Ipsos
83

of mobile business travelers have booked travel after doing research on their smartphone.

April 2016/2017 Google / Ipsos