Conversion rates have grown nearly 10% on mobile travel sites, while the length of those mobile visits has shrunk by 5%, indicating more people are finding what they need in shorter sessions.

Google Analytics aggregated data, Travel vertical, U.S., from Q4 2015 to Q1 2016.


Related Data


YoY growth in search for apps related to learning a language.

Sept. 2017 Google

Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.

Jan. - June 2017 vs. Jan. - June 2015. Google

Overall restaurant-related searches have grown by double digits in the past 2 years, while those same restaurant-related searches that include a zip code have declined over 30%.

Jan. - June 2017 vs. Jan. - June 2015. U.S. Google

of mobile travelers completed a booking after doing research on their smartphone, which is significantly higher than in 2016 (70%).

April 2016/2017 Google / Ipsos

of mobile business travelers have booked travel after doing research on their smartphone.

April 2016/2017 Google / Ipsos