Conversion rates have grown nearly 10% on mobile travel sites, while the length of those mobile visits has shrunk by 5%, indicating more people are finding what they need in shorter sessions.

Google Analytics aggregated data, Travel vertical, U.S., from Q4 2015 to Q1 2016.

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85

YoY growth in search for apps related to learning a language.

Sept. 2017 Google

Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.

Jan. - June 2017 vs. Jan. - June 2015. Google

Overall restaurant-related searches have grown by double digits in the past 2 years, while those same restaurant-related searches that include a zip code have declined over 30%.

Jan. - June 2017 vs. Jan. - June 2015. U.S. Google
79

of mobile travelers completed a booking after doing research on their smartphone, which is significantly higher than in 2016 (70%).

April 2016/2017 Google / Ipsos
83

of mobile business travelers have booked travel after doing research on their smartphone.

April 2016/2017 Google / Ipsos