Video
72%

of millennial parents agree they use YouTube to make better purchases for their children.

Related Data

Video

Dads are more likely than moms to use YouTube to connect with their children.

Google/Ipsos Connect
Video

millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.

Google/Ipsos Connect
Video
72%

of millennial parents say they watch YouTube to stay “in-the-know” about their children’s world.

Google/Ipsos Connect
Video
65%

of millennial parents say they watch YouTube to share parts of their own childhood with their children.

Google/Ipsos Connect
Video

Dads watch YouTube more than moms to find parenting guidance.

Google/Ipsos Connect
Video Consumer Insights
80%

of dads go to YouTube for guidance on key parenting topics.

Google/Ipsos Connect