34

of online retail purchases happen on mobile devices.

Google Analytics, retailer aggregated data, U.S., Mar. 2016.

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Related Data

Mobile searches for "open now" and "store hours" grow through December and peak on Christmas Day

Dec. 2016 Google

40%+ of people say they prefer to complete their entire shopping journey on mobile — from research to purchase.

December 2017 Google/Heart+Mind Strategies

Searches for "grocery," "pharmacy," and "photo" apps related to specific retailers have grown 140% YoY.

Sept. 2017 Google

Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past 2 years.

Jan. - June 2015 vs. Jan. - June 2017 Google

In the past two years, mobile searches for "product reviews" have grown over 35%.

June 2017 Google

Search interest in "open now" has tripled in the past two years.

2015 vs. June 2017 Google Trends