Travelers say they use mobile sites slightly more than mobile apps while on a trip.

Google/Ipsos Connect, Travel Playbook Omnibus, n=1304 U.S. travelers ages 18+, Apr. 2016.

Tags

Download JPG

Related Data

85

YoY growth in search for apps related to learning a language.

Sept. 2017 Google

Searches for "grocery," "pharmacy," and "photo" apps related to specific retailers have grown 140% YoY.

Sept. 2017 Google

Brand-specific searches for time-saving "delivery" and "pick up" apps have grown 205%+ YoY.

Sept. 2017 Google

Investing and stock-related app searches such as "penny stock trading app," "home advisor app," and "investments app" have grown 115% YoY.  

Sept. 2017 Google

Searches for branded restaurant apps that enable things like reservations, tracking orders, and discounts have grown 120% YoY.

Sept. 2017 Google
100

YoY growth in search for "free food" or "drink deal" apps for restaurants.

Sept. 2017 Google