70

of mobile travelers have done travel research on their smartphone.

Google/Ipsos Connect, Travel Playbook Omnibus, n=1664 U.S. travelers ages 18+, Apr. 2016.

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Searches for apps related to learning a language have grown 85% YOY.

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of travel app users reported abandoning apps when they were no longer needed.

Oct. 2016 Google/Ipsos
35

of travel app users discover apps by browsing app stores.

Oct. 2016 Google/Ipsos

of travel app users said notifications containing trip status updates were most useful.

Oct. 2016 Google/Ipsos
58

of travel apps are used at least monthly.

Oct. 2016 Google/Ipsos
60

of smartphone users prefer travel apps over mobile sites when using a loyalty program.

Oct. 2016 Google/Ipsos