Women are 50% more likely than men to regularly watch how-to videos on YouTube.

Google/Ipsos Connect, U.S., YouTube Cross Screen Survey, (n = 2,004 U.S. consumers 18–54 who watch videos at least once a month), July 2016.

Tags

Related Data

30

of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos
81

of video viewing sessions capture people's attention

December 2017 Google/Ipsos
Lean in mode: Learning how to do something, finding info, researching a purchase, exploring a passion, getting ideas. Lean back mode: Entertaining ourselves, relaxing, killing time
December 2017 Google/Ipsos

Ads that are relevant to the viewer or feature people like them get 3X the attention of the average ad.

December 2017 Google/Ipsos

How-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.

2017 Google/Ipsos