Women are 50% more likely than men to regularly watch how-to videos on YouTube.

Google/Ipsos Connect, U.S., YouTube Cross Screen Survey, (n = 2,004 U.S. consumers 18–54 who watch videos at least once a month), July 2016.

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Views of travel-related videos increased 41% in August and September 2018 compared to 2017.

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Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018.

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Watch time for “morning routine” videos on YouTube has more than tripled in the past two years.

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of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos
81

of video viewing sessions capture people's attention

December 2017 Google/Ipsos