Travelers say that search is the most common way in which they discover the brand they ultimately book with during the planning phase.

Google/TNS, U.S., Global Travel Survey, April 2016.

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48

of experience bookings are happening once travelers arrive at their destination.

December 2018 Google/Greenberg

High-value travelers make an annual average of 7 airline bookings.

June 2018 Google/Greenberg

High-value travelers make an annual average of 9 hotel bookings.

June 2018 Google/Greenberg

Only 21% of high-value travelers will sacrifice comfort for a lower price.

June 2018 Google/Greenberg
87

of high-value travelers have status with at least 1 airline or hotel brand.

June 2018 Google/Greenberg

Loyalty programs rank No. 4 in consideration when high-value travelers choose a brand to book travel with.

June 2018 Google/Greenberg