Consumer Insights Travel

Travelers say that search is the most common way in which they discover the brand they ultimately book with during the planning phase.

Related Data

Consumer Insights Travel

17% of people surveyed say they were inspired to book a trip simply because they regularly think about trips they want to take.

Google/Bain
Consumer Insights Travel

16% of people surveyed say they were inspired to book a trip because they had wanted to travel to a destination for some time.

Google/Bain
Consumer Insights Travel
16%

of people surveyed booked a trip because they felt they were due a vacation.

Google/Bain
Consumer Insights Travel
8%

of people surveyed were inspired to travel because they wanted to visit a friend or family member.

Google/Bain
Consumer Insights Travel

7% of people surveyed booked a trip to travel and celebrate a special event.

Google/Bain
Consumer Insights Travel

7% of people surveyed booked a trip because they saw a special offer or discounted price for travel to a destination.

Google/Bain