Video Consumer Insights

The “I tried following…” makeup tutorial trend has inspired more than 2,100 uploads from creators both within and outside of the beauty community.

Related Data

Search Video Consumer Insights
75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Google/Ipsos
Search Video Consumer Insights

Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.

Google/4A's/Ipsos
Search Video Consumer Insights
50%

of electronics shoppers say they purchased products they discovered on YouTube.

Google/Ipsos
Search Video Consumer Insights

45% of “dress” searches contain a reference to an event, like a wedding or graduation.

Google
Search Video Consumer Insights

Searches for “best” in the apparel category increased by over 15% over the past two years.

Google
Search Video Consumer Insights

of all searches for bottoms (trousers, shorts, skirts, etc.) reference a gender-related term, for example “women's shorts.”

Google