>65% YoY increase in watch time for the top travel-related YouTube videos on mobile devices.

YouTube Data, U.S., Jan.–Mar. 2015 vs Jan.–Mar. 2016.

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Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

Sept. 2016 Nielsen

In the past 2 years, videos with the word "review" in the title had more than 50,000 years worth of watch time on mobile alone.

June 2017 Google

In the past two years on YouTube, videos with "review" in the title had more than 50,000 years' worth of watch time on mobile alone.

July 2015 - June 2017 YouTube

Black millennials watch substantially more YouTube on mobile than other millennials.

Sept. 2016 Nielsen
47

of millennials say they've watched YouTube videos to improve their health or feel better after feeling down.

May 2017 Google/Ipsos Connect

Why people turn to YouTube

Youtube Content Trends Self Learning SVG
Oct. 2017 2and2/Google