3 in 5 travelers who watched online video used it to narrow down their brand, destination, or activity choices.

Google/Ipsos MediaCT, "2015 Traveler's Road to Decision," base: U.S. leisure/business travelers, n=1230 business travelers and n=87 leisure travelers, Aug. 2015.


Related Data


of millennials say they've watched YouTube videos to improve their health or feel better after feeling down.

May 2017 Google/Ipsos Connect

Over the past year, watch time on YouTube of episode and movie recaps has more increased 50%.

January 2018 Google

75% growth in watch time of cast and character videos on YouTube over the past year.

January 2018 Google