3 in 5 travelers who watched online video used it to narrow down their brand, destination, or activity choices.

Google/Ipsos MediaCT, "2015 Traveler's Road to Decision," base: U.S. leisure/business travelers, n=1230 business travelers and n=87 leisure travelers, Aug. 2015.

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75% growth in watch time of cast and character videos on YouTube over the past year.

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