travelers agree they typically haven't decided on a specific destination when they start thinking about a personal trip.

Google/Ipsos Connect, Travel Playbook Omnibus, n=1665 U.S. travelers ages 18+, Apr. 2016.


Related Data


of millennials say they've watched YouTube videos to improve their health or feel better after feeling down.

May 2017 Google/Ipsos Connect

is the average load time for a mobile page.

January 2017 Google

Over the past year, watch time on YouTube of episode and movie recaps has more increased 50%.

January 2018 Google