50% YoY increase in "best time to visit [destination]" searches on mobile.

Google Data, U.S. Mar. 2016.

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Mobile searches for "open now" and "store hours" grow through December and peak on Christmas Day

Dec. 2016 Google
54

of people say their phones reduce stress and/or anxiety in their lives.

December 2017 Google/Heart+Mind Strategies
60

of people say smartphones help them feel more confident and prepared.

December 2017 Google/Heart+Mind Strategies
79

of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.

December 2017 Google/Heart+Mind Strategies
75

of people say their smartphones help them to be more productive.

December 2017 Google/Heart+Mind Strategies

600%+ growth in dress-related searches "near me."

Dec. 2017 Google