Mobile searches for shopping lists have grown over 150% in the past two years.

Google Data, U.S., Jan.–June 2015 vs. Jan.–June 2017.

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Mobile watch time of YouTube videos with "ideas" in the title have grown over 135% in the past two years.

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Searches for "ideas" on mobile have grown over 55% in the past two years.

June 2017 Google Data

Searches for "outfits for" increased by over 55% in the past two years.

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Mobile searches containing the word "brands" have grown over 80% in the past two years.

June 2017 Google Data

Mobile searches for the "top or best ___ brands" have grown over 95% in the past two years.

June 2017 Google Data
54

of people say their phones reduce stress and/or anxiety in their lives.

December 2017 Google/Heart+Mind Strategies