smartphone owners turn to search first to address their immediate needs.

Google/Purchased Digital Diary, "How Consumers Solve Their Needs in the Moment", representative sample of U.S. smartphone users=1,000, responses=14,840, needs=10,540; smartphone users by need type=614-940; purchasers by need type=228-763, May 2016.

Tags

Download JPG

Related Data

Mobile searches for "open now" and "store hours" grow through December and peak on Christmas Day

Dec. 2016 Google
54

of people say their phones reduce stress and/or anxiety in their lives.

December 2017 Google/Heart+Mind Strategies
60

of people say smartphones help them feel more confident and prepared.

December 2017 Google/Heart+Mind Strategies
79

of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.

December 2017 Google/Heart+Mind Strategies
75

of people say their smartphones help them to be more productive.

December 2017 Google/Heart+Mind Strategies

Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.

Jan. - June 2017 vs. Jan. - June 2015. Google