Apps Mobile

When deciding whether to install an app, price and privacy are the most important factors.

Related Data

Apps Mobile Consumer Insights

of people say they look poorly on brands with mobile sites that are not designed for use on a smartphone.

Google/Heart+Mind Strategies
Apps Mobile Consumer Insights

of people say they won’t consider purchasing from a brand that has a poorly designed mobile site.

Google/Heart+Mind Strategies
Apps Mobile Consumer Insights

people say they can achieve the same goal on a brand’s mobile site as they can on its app.

Google/Heart+Mind Strategies
Apps Mobile Consumer Insights
53%

of smartphone users do not have their favorite brand’s app installed.

Google/Heart+Mind Strategies
Apps Mobile Consumer Insights
42%

of those who haven’t downloaded their favorite brand’s app have never considered downloading it.

Google/Heart+Mind Strategies
Apps Mobile Consumer Insights
25%

of people didn’t know their favorite brand had an app.

Google/Heart+Mind Strategies