More than 60% of U.S. travelers would consider an impulse trip based on a good hotel or or flight deal.

Google/Phocuswright Travel Study 2017, Base: Leisure Travelers: U:S: n=857


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of U.S. travelers would pay more for more tailored information and experiences.

2017 Google/Phocuswright

travelers across countries are interested in using digital assistants to research or book travel.

2017 Google/Phocuswright

If a travel brand tailored its information and overall trip experience based on personal preferences or past behavior, 36% would be likely to pay more for their services.

2017 Google/Phocuswright

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

2017 Google/Phocuswright

Among consumers who have been on a cruise, 47% booked their most recent trip online vs. 35% who did so through a travel agent.

2017 Google

Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.

Jan. - June 2017 vs. Jan. - June 2015. Google