Google/Phocuswright, Travel Study 2017, base: Leisure Travelers: U.S. n=857, 2017.

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36

of U.S. travelers would pay more for more tailored information and experiences.

2017 Google/Phocuswright

international travelers are interested in using digital assistants to research or book travel.

December 2017 Google/Phocuswright
57

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

December 2017 Google/Phocuswright
47

of people who have been on a cruise booked their most recent trip online vs. 35% who did so through a travel agent.

December 2017 Google Survey

If a travel brand tailored its information and overall trip experience based on personal preferences or past behavior, 36% would be likely to pay more for their services.

2017 Google/Phocuswright

Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.

June 2017 Google