Mobile Search Consumer Insights Omnichannel Mobile search queries that take place in a store have grown 15% in recent years. Appears In Yes, shoppers are using search in your store. Here’s how to help Related Content 3 shopping-related trends you should know about How one CPG brand turned search into a useful dialogue Think beyond the buy: Shopping is an omnichannel journey Related Data Mobile Search Consumer Insights Restaurant and food-related searches like “restaurants,” “restaurants near me,” and “food near me” commonly appear in the top 20 searches for many retailers. Mobile Search Consumer Insights In-store shoppers are 4X more likely to search on Google for the retail brand of the store they’re currently in compared to the next highest competitor. Apps Mobile Search 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option). Search Consumer Insights Consumer Goods In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information. Search Consumer Insights Consumer Goods 51% of shoppers surveyed say they use Google to research a purchase they plan to make online . Search Consumer Insights Consumer Goods 59% of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.