Mobile Search Consumer Insights Omnichannel

Mobile search queries that take place in a store have grown 15% in recent years.

Related Data

Mobile Search Consumer Insights

In-store shoppers are 4X more likely to search on Google for the retail brand of the store they’re currently in compared to the next highest competitor.

Google Data
Apps Mobile Search
60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos
Search Consumer Insights Consumer Goods
51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .

Google/Ipsos
Search Consumer Insights Consumer Goods
59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.

Google/Ipsos