When visiting a store, 62% of people used their phone.

Google Data, “How People Use Their Devices,” based on convenience sample of opt-in U.S. cross-device users, ages 18–49 who signed into Google and turned on Location History (mobile Android-only and IE/Chrome/Firefox desktop browser); calibrated to population studied, Jan. 2016–March 2016.

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40%+ of people say they prefer to complete their entire shopping journey on mobile — from research to purchase.

December 2017 Google/Heart+Mind Strategies

Mobile searches for bras have grown over 395% overall in the past two years.

September 2017 Google Data

Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY.

September 2017 Google Data

of online transactions are now done on mobile.

September 2017 Google Analytics

Mobile searches for "best" anti-aging creams and moisturizers have grown over 130% in the past two years.

September 2017 Google Data

Mobile searches for "where to buy" anti-aging creams and moisturizers have grown over 285% in the past two years.

September 2017 Google Data