45

of shoppers who made purchases in stores said they did so because it’s where they always buy.

Google/Ipsos, U.S., “Fall Shopping,” Online survey, n=1,323 online Americans 18+ who purchased in store, n=390 online purchasers, Aug.–Sept. 2017.

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Related Data

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

July 2018 Google/Ipsos

Searches for “gifts for dad” have grown +80% in the past two years.

March 2018 Google/Ipsos

Searches for “shopping app” have jumped 90% in the past two years.

3/1/2018 Google/Ipsos

Searches for “gift + ____ year old” have grown +100% in the past two years.

March 2018 Google/Ipsos
82

of evergreen shoppers used a search engine related to their shopping.

January 2018 Google/Ipsos

last-minute shoppers say they choose where to buy their gifts based on how soon they can get them.

January 2018 Google/Ipsos