Nearly 80% of shoppers will go to the store to buy when they have an item they need or want immediately.

Google/Ipsos, U.S., “Shopping Tracker,” Online survey, n=3,613 online Americans 13+ who shopped in the past two days, Oct.–Dec. 2017.

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61

of shoppers would rather shop with brands that also have a physical location than ones that are online only.

June 2018 Google/Ipsos
43

of shoppers who used their phones in stores over the holidays did so to look for deals or savings.

January 2018 Google/Ipsos
50

of people who used search before shopping looked for details about the store itself, such as locations or proximity.

January 2018 Google/Ipsos
33

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

November 2017 Bain/Google

The average mobile page takes more than 15.3 seconds to fully load.

January 2018 Google Research 01/15/18
76

of U.S. holiday shoppers over 18 use three or more channels.

November 2017 Google/Ipsos