50

of shoppers use online video in-store to brush up on a product before talking with a sales representative, to remind themselves of what to buy, and more.

Google/Ipsos, U.S., “How People Shop with YouTube,” study, U.S., 18- to 64- year olds who go online at least once per month and have purchased something in the last year (n=2,401), July 2018.

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