The number of searches for the brands advertised during the big game increased 40% YoY.

Think with Google, "How the Big Game Played Out on the Second Screen," February 2016.

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During the big game, the majority of TV-ad-driven searches happened on mobile, increasing from 70% to 82% YoY.

Feb. 2016 Think with Google

incremental searches for the brands advertising during the big game.

Feb. 2016 Think with Google

minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

2016 YouTube

growth in the share of Super Bowl ads released before game day, 2008 vs. 2016.

2016 YouTube

growth in Super Bowl ad viewership on YouTube outside the U.S.

2016 YouTube

Search interest for "michael phelps headphones" was twice as high as the peak for "michael phelps playlist."

Aug. 29, 2016 Google