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Related Data

Mobile Search Video

During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.

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Video Entertainment Sports

minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

YouTube
Video Entertainment Sports

Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X.

YouTube
Search Entertainment Sports

The number of searches for the brands advertised during the big game increased 40% YOY.

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Video Entertainment Sports

Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY.

YouTube
Search Entertainment Sports

People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie "Space Jam."

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