Think with Google, "How the Big Game Played Out on the Second Screen," February 2016.

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During the big game, the majority of TV-ad-driven searches happened on mobile, increasing from 70% to 82% YoY.

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growth in the share of Super Bowl ads released before game day, 2008 vs. 2016.

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growth in Super Bowl ad viewership on YouTube outside the U.S.

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People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie "Space Jam."

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