80

of U.S. marketers said they wanted to use integrated marketing and advertising technology from a single vendor.

Bain/Google, North America, Marketing Leaders Study, n=516 marketing and advertising media and technology executive decision-makers, Nov. 2017.

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People are more than 2X as likely to add items to their basket when they identify the shopping experience to be highly personalized.

June 2019 Google/BCG

People are 40% more likely to spend more than planned when they identify the shopping experience to be highly personalized.

June 2019 Google/BCG

Shoppers who thought retailers provided highly personalized experiences rated those retailers 20% higher on net promoter score (NPS).

June 2019 Google/BCG

Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years.

March 2019 Google Data
92

of car buyers research online before they buy.

December 2018 Google/Kantar TNS
64

of shoppers who watch online videos to inform their purchase say new formats like 360° video would convince them to buy a car without a test drive.

December 2018 Google/Kantar TNS