of U.S. marketers said they wanted to use integrated marketing and advertising technology from a single vendor.

Bain/Google, North America, Marketing Leaders Study, n=516 marketing and advertising media and technology executive decision-makers, Nov. 2017.


Related Data


of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

November 2017 Bain/Google

The average mobile page takes more than 15.3 seconds to fully load.

January 2018 Google Research 01/15/18

High-value travelers make an annual average of 7 airline bookings.

June 2018 Google/Greenberg

High-value travelers make an annual average of 9 hotel bookings.

June 2018 Google/Greenberg

Only 21% of high-value travelers will sacrifice comfort for a lower price.

June 2018 Google/Greenberg

of high-value travelers have status with at least 1 airline or hotel brand.

June 2018 Google/Greenberg