Leading companies are 1.5X as likely as mainstream companies to have an integrated marketing and advertising technology stack.

Google/Econsultancy, U.S., "The Customer Experience Is Written in Data", U.S., May 2017.

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81

of leading marketers agree that capability in machine learning will be critical for personalized experiences along the customer journey.

December 2017 Google/Econsultancy
60

of overall YouTube watch time still comes from mobile.

January 2018 Google Internal Data

TV is YouTube's fastest growing screen with 70% growth in the past year.

September 2016 Google

Leaders are 1.7X as likely as laggards to measure marketing campaigns against a common business goal.

January 2019 Bain/Google