Emerging Technology Data & Measurement

Leading companies are 1.5X as likely as mainstream companies to have an integrated marketing and advertising technology stack.

Related Data

Emerging Technology Retail Data & Measurement

The top 100 most mature marketers are 4X as likely to exceed business goals, increase market share and revenue as the 100 least mature marketers.

Bain & Company and Google
Emerging Technology Search Data & Measurement

Leading performance agencies are 1.6X as likely as mainstream ones to shift to data-driven attribution as their primary attribution model.

Google/Econsultancy
Emerging Technology Search Data & Measurement

Leading performance agencies are 74% more likely than mainstream ones to use machine learning to process data signals to better understand consumer intent.

Google/Econsultancy
Emerging Technology Search Data & Measurement

of leading performance agencies that were able to reallocate time thanks to machine learning shifted more than 30% of their time to more strategic activities.

Google/Econsultancy
Emerging Technology Data & Measurement Micro-Moments
81%

of leading marketers agree that capability in machine learning will be critical for personalized experiences along the customer journey.

Google/Econsultancy