Leading companies are 1.5X as likely as mainstream companies to have an integrated marketing and advertising technology stack.

Google/Econsultancy, U.S., "The Customer Experience Is Written in Data", U.S., May 2017.


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of leading marketers agree that capability in machine learning will be critical for personalized experiences along the customer journey.

December 2017 Google/Econsultancy

of global marketers say that improved understanding and reaching the right customers is most important for achieving their marketing goals in the next three years.

November 2017 Bain/Google

of overall YouTube watch time still comes from mobile.

January 2018 Google Internal Data

TV is YouTube's fastest growing screen with 70% growth in the past year.

September 2016 Google

The top 100 most mature marketers on the maturity curve are 4X as likely to exceed business goals, increase market share, and increase revenue as the 100 least mature marketers.

January 2019 Bain/Google

Leaders are 1.7X as likely as laggards to measure marketing campaigns against a common business goal.

January 2019 Bain/Google