Leading companies are 1.5X as likely as mainstream companies to have an integrated marketing and advertising technology stack.

Google/Econsultancy, U.S., "The Customer Experience Is Written in Data", U.S., May 2017.


Related Data


of overall YouTube watch time still comes from mobile.

January 2018 Google Internal Data

TV is YouTube's fastest growing screen with 70% growth in the past year.

September 2016 Google

of the organizations surveyed have incentives to make investments in machine learning and automation.

2018 Google/MIT SMR