Leading companies are 1.5X as likely as mainstream companies to have an integrated marketing and advertising technology stack.

Google/Econsultancy, U.S., "The Customer Experience Is Written in Data", U.S., May 2017.


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of leading marketers agree that capability in machine learning will be critical for personalized experiences along the customer journey.

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of global marketers say that improved understanding and reaching the right customers is most important for achieving their marketing goals in the next three years.

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