YouTube campaigns that use intent-based targeting on mobile devices have 50% higher brand awareness lift compared to campaigns that only use demographic targeting.

Google Brand Lift Targeting Analysis October 2016 - March 2017, Global, Smartphone, numbers shown represent relative difference between additive lifts of intent targeted and demo targeted campaigns.

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Related Data

100

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data

Video Performance by Social Cause

Cause related marketing video performance SVG
June 2017 Pixability/YouTube
24

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

June 2017 Pixability/YouTube

Brand collaborations with YouTube creators are 4X more effective at driving lift in brand familiarity than those with celebrities.

May 2017 Nielsen/Carat/YouTube