Ads served with intent signals alone have 30% higher consideration lift and 40% higher purchase intent lift than when they’re served using demographic signals alone.

Google Brand Lift, Global, Smartphone (analysis restricted to smartphone to isolate the impact of targeting), July 2017–June 2018.

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People who saw the U.S. Navy's YouTube ads at least twice were 19% more likely to search for U.S. Navy keywords on YouTube within three days.

December 2018 Google Brand Lift Data

In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

2018 Google Trends Tool
80

of prospective students who planned to attend an online university said watching an online video influenced their application.

2018 Google and Greenberg