Ads served with intent signals alone have 30% higher consideration lift and 40% higher purchase intent lift than when they’re served using demographic signals alone.

Google Brand Lift, Global, Smartphone (analysis restricted to smartphone to isolate the impact of targeting), July 2017–June 2018.

Tags

Download JPG

Related Data

Over 25,000 creators, from pop stars to talk-show hosts to beauty bloggers and everyday people, have already shared their coming-out stories on YouTube.

June 2018 YouTube Data

People who saw the U.S. Navy's YouTube ads at least twice were 19% more likely to search for U.S. Navy keywords on YouTube within three days.

December 2018 Google Brand Lift Data

In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

2018 Google Trends Tool

Prospective online university students who have submitted an information request form do 1.5X as much digital research as prospective students who have yet to fill out a form.

2018 Google and Greenberg
80

of prospective students who planned to attend an online university said watching an online video influenced their application.

2018 Google and Greenberg

Prospective online university students were significantly more likely to say they felt confident, excited, or enthusiastic after watching program-specific or brand videos — and after enrollment.

2018 Google and Greenberg