Over 50% of internet users looked for videos related to a product or service before visiting a store.

Google/Ipsos Connect, U.S., “The Growing Influence of Mobile on Shopping,” n=2,015 U.S. online respondents 18+, Mar. 2017.

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80

of shoppers who watched a YouTube video related to a planned purchase watched it at the start of the shopping process.

July 2017 Google/Ipsos

In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.

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Watch time of "does it work" videos grew by more than 11X in the past two years.

June 2017 YouTube

Watch time of "store tour" videos on YouTube grew by more than 10X over the past two years.

June 2017 YouTube
68

of YouTube users watched YouTube to help make a purchase decision

Jul. 2016 Google/Ipsos Connect