Over 50% of internet users looked for videos related to a product or service before visiting a store.

Google/Ipsos Connect, U.S., “The Growing Influence of Mobile on Shopping,” n=2,015 U.S. online respondents 18+, Mar. 2017.


Related Data

In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.

Jan - June 2015 and 2017 YouTube

Watch time of "does it work" videos grew by more than 11X in the past two years.

June 2017 YouTube

Watch time of "store tour" videos on YouTube grew by more than 10X over the past two years.

June 2017 YouTube

of YouTube users watched YouTube to help make a purchase decision

Jul. 2016 Google/Ipsos Connect

Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.

Apr. 2016 Google/Ipsos Connect