Apps Mobile Retail
16%

of Japanese consumers who have deleted their favorite brand's app said its mobile site is easier to use than or just as good as its app.

Related Data

Apps Mobile Retail
27%

of German consumers who have deleted their favorite brand's app said its mobile site is just as good as its app.

Google/Heart+Mind Strategies
Apps Mobile Retail
18%

of German consumers who have deleted their favorite brand's app said they were receiving too many notifications from its app.

Google/Heart+Mind Strategies
Apps Mobile Retail
17%

of German consumers who have deleted their favorite brand's app said the app was taking up a lot of memory.

Google/Heart+Mind Strategies
Apps Mobile Search
54%

of German consumers do not need an app to be able to learn about, browse, and make purchases from a brand on their phone.

Google/Heart+Mind Strategies