In 2016, toy stores and bookstores, for example, saw the most foot traffic of the holiday season on Dec. 23, while video game stores saw their busiest holiday shopping day on Dec. 26.

Google Data, U.S., Aggregated, anonymized store traffic from a sample of U.S. users that have turned on location history, Nov.–Dec. 2015 and 2016.


Related Data

While car sales today start online, more than 95% of purchases still happen at the dealership.

2017 Hyundai

of purchases for multiple industrial manufacturing and pack-and-ship industries were influenced by digital.

September 2017 BCG/Google

of B2B industrial manufacturer purchasers start online research with a product (like lawn mower, tire, or sprinkler) then follow up with a brand.

September 2017 BCG/Google

Digital destinations — retailer websites, third-party websites, online retailers — are the last stop before purchase for many B2B shoppers.

September 2017 BCG/Google

of pack-and-ship buyers did not receive any online engagement, like an email, a link to an app download, or an online account sign-up, after a purchase from a brand.

September 2017 BCG/Google

of industrial manufacturing shoppers who are informed online make a purchase on their first in-store visit.

September 2017 BCG/Google