43

of last-minute holiday shoppers used their mobile device while in a store.

Google/Ipsos, U.S., Omnichannel Holiday Study, Holiday Shoppers 18+ n=1489 Early Birds, n=1092 Deal Seekers, n=2242 Evergreen, n=1121 Last Minute, Nov. 2017–Jan. 2018.

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Related Data

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

July 2018 Google/Ipsos

Searches for “gifts for dad” have grown +80% in the past two years.

March 2018 Google/Ipsos

Searches for “shopping app” have jumped 90% in the past two years.

3/1/2018 Google/Ipsos

Searches for “gift + ____ year old” have grown +100% in the past two years.

March 2018 Google/Ipsos
82

of evergreen shoppers used a search engine related to their shopping.

January 2018 Google/Ipsos

last-minute shoppers say they choose where to buy their gifts based on how soon they can get them.

January 2018 Google/Ipsos