Search Consumer Insights Omnichannel
48%

of last-minute shoppers research before they buy to make the best decision.

Related Data

Search Consumer Insights Retail
49%

of early-bird shoppers research before they buy to make the best decision.

Google/Ipsos
Search Consumer Insights Retail
62%

of deal seekers research before they buy to make the best decision.

Google/Ipsos
Search Consumer Insights Omnichannel
43%

of evergreen shoppers visit multiple websites before they make a decision.

Google/Ipsos
Search Consumer Insights Retail
42%

of early-bird shoppers visit multiple websites before they make a decision.

Google/Ipsos
Search Consumer Insights Retail
57%

of deal seekers visit multiple websites before they make a decision.

Google/Ipsos
Search Consumer Insights

Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday.

Google/Ipsos