last-minute shoppers say they choose where to buy their gifts based on how soon they can get them.

Google/Ipsos, U.S., Omnichannel Holiday Study, Holiday shoppers 18+ who were last minute shoppers n=1121, Nov. 2017–Jan. 2018.

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of shoppers said they used search early in their process.

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of U.S. holiday shoppers over 18 use three or more channels.

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