People are more than 2X as likely to add items to their basket when they identify the shopping experience to be highly personalized.

People are 40% more likely to spend more than planned when they identify the shopping experience to be highly personalized.

Shoppers who thought retailers provided highly personalized experiences rated those retailers 20% higher on net promoter score (NPS).

of shoppers say they have used online resources in the past week.

83% of U.S. shoppers who visited a store in the last week say they used online search before going into a store.

93% of shoppers say they've used online resources.