The busiest in-store shopping day of December is the 23rd, regardless of what day of the week it falls on. Tags Consumer Insights Retail Appears In 'Twas the week before (and after) Christmas, when shoppers went nuts Related Content Holiday shoppers want more help in a hurry—here’s how to succeed this season Holiday shoppers are in the driver’s seat now—here’s what they’re looking for Related Data 67 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location. Consumer Insights Retail Omnichannel Though searches for "where to buy" increase up until Dec. 23, the queries recover to pre-Christmas week levels and stay steady for the final week of the year. Search Consumer Insights Retail Mobile searches for "open now" and "store hours" grow through December and peak on Christmas Day Mobile Search Consumer Insights 40%+ of people say they prefer to complete their entire shopping journey on mobile — from research to purchase. Mobile Consumer Insights Retail Searches for "grocery," "pharmacy," and "photo" apps related to specific retailers have grown 140% YoY. Apps Mobile Search While car sales today start online, more than 95% of purchases still happen at the dealership. Search Consumer Insights Automotive
