Leading marketers are 36% more likely to agree that their organizations dedicate time and budget to strategic experimentation.

Econsultancy and Google, "Marketing and Measurement Survey," n=514, marketing and measurement executives at North American companies with over $250M in revenues; n=133 leading marketers who reported marketing significantly exceeded top business goals in 2016, n=381 mainstream marketers, March 2017


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of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

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The average mobile page takes more than 15.3 seconds to fully load.

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Only 46% of high-value travelers are motivated by loyalty programs when booking travel.

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of marketers are using consumer research to drive decisions.

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