Leading marketers are 36% more likely to agree that their organizations dedicate time and budget to strategic experimentation.

Econsultancy and Google, "Marketing and Measurement Survey," n=514, marketing and measurement executives at North American companies with over $250M in revenues; n=133 leading marketers who reported marketing significantly exceeded top business goals in 2016, n=381 mainstream marketers, March 2017


Related Data

of marketers are using consumer research to drive decisions.

April 2018 Google Surveys

of people expect brands to tailor experiences based on their preferences.

March 2018 Google/Greenberg

of leading marketers say personalization significantly contributes to business profitability.

March 2018 Econsultancy and Google

Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.

March 2018 Google/Verto

of consumers prefer to use their smartphone to complete the entire process from researching to buying.

December 2017 Google/Heart+Mind Strategies