Leading marketers are 36% more likely to agree that their organizations dedicate time and budget to strategic experimentation.

Econsultancy and Google, "Marketing and Measurement Survey," n=514, marketing and measurement executives at North American companies with over $250M in revenues; n=133 leading marketers who reported marketing significantly exceeded top business goals in 2016, n=381 mainstream marketers, March 2017

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33

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

November 2017 Bain/Google

The average mobile page takes more than 15.3 seconds to fully load.

January 2018 Google Research 01/15/18

Only 46% of high-value travelers are motivated by loyalty programs when booking travel.

June 2018 Google/Greenberg

of marketers are using consumer research to drive decisions.

April 2018 Google Surveys

Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.

March 2018 Google/Verto