Internal YouTube Data, Global, 2017.

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86

of U.S. viewers say they often use YouTube to learn new things.

October 2017 2and2/Google

There are more learning-related videos on YouTube than books in the Library of Congress.

2017 YouTube Internal Data

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

October 2017 2and2/Google

How watching videos on YouTube makes people feel

October 2017 2and2/Google
86

of U.S. viewers say they often use YouTube to learn new things.

October 2017 2and2/Google

More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

July 2017 Google/Ipsos