Over 50% of learning-related videos are uploaded outside of the U.S.

Internal YouTube Data, Global, 2017.

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More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

July 2017 Google/Ipsos

There are 500M views of learning-related content on YouTube every day.

2017 YouTube

There are more learning-related videos on YouTube than books in the Library of Congress.

2017 YouTube

learning videos are shared every day on YouTube.

2017 YouTube

If each hour of back-to-school YouTube content watched in 2016 alone was represented by a pencil, they would stretch from Brisbane, California to Brisbane, Australia and back.

Jan - Dec 2016 YouTube

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

July - Sept 2014, 2016 YouTube