of U.S. viewers say they often use YouTube to learn new things.

There are more learning-related videos on YouTube than books in the Library of Congress.

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

How watching videos on YouTube makes people feel

of U.S. viewers say they often use YouTube to learn new things.

More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.