Lease queries on Search were up 18% YoY through July.

Google Data, Jan.–Jul. 2015 vs. Jan.–Jul. 2016.

Tags

Related Data

41

of auto brand loyalists felt completely decided when beginning their research for a new car.

December 2017 Google/TNS

The No. 1 influence on brand loyalty is the sales experience at the dealership.

December 2017 Google/TNS

Brands have fewer opportunities to influence customers in person.

December 2017 Google/TNS

The No. 2 influence on brand loyalty—after the sales experience—is a customer’s maintenance and service experience.

December 2017 Google/Critical Mix