69

of LGBT respondents say that they enjoy inspirational LGBT-themed advertising.

Google Survey, U.S., "LGBT Creative Best Practices," April 2017.

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of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos
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of video viewing sessions capture people's attention

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We view content in two very different modes

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Ads that are relevant to the viewer or feature people like them get 3X the attention of the average ad.

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How-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.

2017 Google/Ipsos