self-identified LGBT viewers said that brands are doing a better job today than five years ago at representing LGBT people in their ads.

Google Survey, “How YouTube Audience Views LGBT-Inclusive Advertising,” U.S., n=361 YouTube viewers 18+ who identify themselves as LGBT (YouTube viewers defined as adults who visit YouTube at least once a month), May 2017.

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coming-out videos this year involve reactions from a parent, sibling, or other family member.

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In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

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Gen Zers say YouTube is the No. 1 platform they turn to when they want to relax or cheer up.

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of the of Gen Zers we spoke to said they proactively share YouTube videos with their parents or other adult family members.

May 2018 Google/Ipsos Connect

YouTube searches for Big Game ads have increased 3X over the past two years.

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