self-identified LGBT viewers said that brands are doing a better job today than five years ago at representing LGBT people in their ads.

Google Survey, “How YouTube Audience Views LGBT-Inclusive Advertising,” U.S., n=361 YouTube viewers 18+ who identify themselves as LGBT (YouTube viewers defined as adults who visit YouTube at least once a month), May 2017.


Related Data

With over 67 million collective views, the “I tried following...” video trend was the first viral beauty challenge of 2018.

April 2018 YouTube Internal

The “I tried following…” makeup tutorial trend has inspired more than 2,100 uploads from creators both within and outside of the beauty community.

April 2018 YouTube Internal Data

Cleaning and organizing videos acquired over 212 million views and 5,600 new uploads in just three months.

April 2018 YouTube Internal Data

Face-reveal videos experience a 31X increase in average monthly uploads between between 2014 and 2018.

May 2018 YouTube Internal Data

BookTuber video viewership is up 40% in 2018 from the same time period in 2017.

June 2018 YouTube Internal Data

YouTube has over 1 billion views of learning-related videos every day.

September 2017 Google Data