Video Consumer Insights

Nearly 2/3 of YouTube viewers surveyed who self-identified as LGBT said they're more likely to buy from a brand that includes LGBT people and messages in their ads.

Related Data

Video Consumer Insights

Views of travel-related videos increased 41% in August and September 2018 compared to 2017.

YouTube Data
Video Consumer Insights

Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018.

Google Data
Video Consumer Insights

Watch time for “morning routine” videos on YouTube has more than tripled in the past two years.

Google Data
Video Consumer Insights Sports
80%

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.

Google/Ipsos
Video Consumer Insights Sports
30%

of sports fans stream live sports on their smartphone or tablet.

Google/Ipsos
Video Consumer Insights
81%

of video viewing sessions capture people's attention

Google/Ipsos