Pixability, Global, "Purpose-Driven Marketing," May 2017.

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Related Data

How-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.

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Why people turn to YouTube

Youtube Content Trends Self Learning SVG
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How watching videos on YouTube makes people feel

Learning from YouTube SVG
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86

of viewers say they regularly turn to YouTube to learn something new.

October 2017 2and2/Google

YouTube viewers use the platform for help with their work, studies, or hobbies.

October 2017 2and2/Google

Viewers turn to YouTube how-to and learning content, not just entertainment.

October 2017 2and2/Google